Since its founding in 1899, Takeo has been engaged in the import and distribution of Western paper. In the 1950s, the company began researching and developing fine papers distinguished by their rich textures and colors. Working closely with paper manufacturers and leading creators, Takeo has continued to develop papers that inspire creativity, while sharing the beauty and possibilities of paper through its showrooms and exhibitions.

Since 1965, Takeo has presented Takeo Paper Show, an exhibition exploring new possibilities in paper and design, continually expanding the world of creative expression through paper. The theme of its 50th edition in 2026 is “HOGI and REI — Mark the Moment,” reflecting the spirit of celebration and gratitude. Revisiting the role paper has long played in expressing our feelings and connecting people, the exhibition proposes new forms of expression suited to contemporary life.

Inspired by this exhibition, our new store, HOGI and REI, was born.

The store’s symbol combines a circle representing the expansive, explosive energy of celebration with a square representing the restraint and order of courtesy, firmly containing that energy.

HOGI and REI is a place to discover the rich expressive possibilities of paper and experience its beauty firsthand.